Aicon Watch

Evoking users’ trust through emotion controlled driving
Our way of transport has been the same for the last couple of decades it’s time for a change. As same as the transition from horse to the automobile, we have to experience a similar era of change. Where we give up on our passion for driving and feeling of control. We have to prepare ourselves for a long and difficult transition period where several problems will arise.

The most prominent and overarching problem we see in this age is trust. We trust humans, but how do we look at our self-created-technology? Is it easy for people to trust a piece of software with their safety and therefore lives?
While we can never predict this behaviour of people, we should serve the worst situations.

But what if the car is autonomously driving, but still drives like you, what if the vehicle is controlled by your feelings. These aspects are discovered during this project for Audi Europe commissioned by the university of Delft. 


Design a solution for the (now empty) design of the autonomous Audi Aicon.

It’s a fact self-driving cars are empty shells. The concept cars might look nice but what will we run into if we actually are going to use it. Further, we had to determine what the real issue will be with self-driving cars and the interaction with humans. Brainstorming in a group revolved around an overarching problem with trust between the two. This we can combine into a vision statement

“We want people to experience trust by creating a transparent relationship with autonomous transport.”

But we can divide trust into several smaller problems, for example, feeling of control, transparency, relationship and personalisation.

Where I decided to focus on the loyalty and relationship part of trust. To investigate what trust was, I conducted several small interviews about what distrust is and why people don’t trust each other.

This gave me a clear image of how people in modern society think and behave. The next meetings concerned the feelings people have with trust.

It seemed to be about understanding and transparentness in their doing. The user should above all understand the autonomous system to trust in its ability to drive them around safely. The user and the system should build a bond, where empathy takes place. Whereas we see empathy as compassion from one person to another, I see it as understanding each other, get the same feeling for one thing. The interaction between the two systems should be like educating where two students help each other out. Both the user and system can learn and therefore we should consider how people drive and how autonomous cars drive. How could the system learn from the user and vice versa?d

A watch that measures your driving style and emotions. 

So I introduce you to the Audi Aicon watch, I great solution for the aforementioned problem with self-driving cars. The watch is bought together with the new Audi Aicon, the user drives in his or her own car with the watch on. The watch measures their driving style, concerning their speed, sweat, heart-rate and muscle tension. All this data is further developed in a profile, that can be an input for the Audi Aicon’s driving style. This will confirm a strong connection from the beginning with your car. And even when you ride your new beloved autonomous vehicle, the watch does a great job in comforting you. The watch will measure your pulse, sweat and muscle tension to confirm whether you are relaxed or not. When you’re not the car automatically adjusts its driving style until your heart-rate is down.

When you do not agree with the decisions made by the car you can interrupt the system by simply turning the wheel. The car will either speed up or slow down to enjoy you and give you back a feeling of control and passion each Audi driver loves. And it not only works great it also looks great, whereas Audi can work together with watch manufacturers like Tag Heuer, they can really establish a new style icon. Which can be in his place a symbol for status and pride.


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